摘要
居民旅游影响感知问卷调查是量化旅游对接待地影响的有效途径,然而问卷调查能否真实地反映旅游影响的程度、范围和方向则受制于问卷设计水平。运用文献回顾方法,对12篇硕士、博士毕业论文所使用居民感知调查问卷进行了回顾与反思,反思发现问卷设计在"问什么"和"怎么问"两方面存在诸多问题,据此提出了居民感知调查问卷设计的一般步骤。
The investigation of residents＇ perception is a good way to measure the impact of tourism development. However, it is the quality of the questionnaires that determines whether an investigation could reveal the degree and tendencies of tourism impact or not. This paper reviews the questionnaires and the process of questionnaire design of twelve masters＇ and doctors＇ thesis which are mainly about residents＇ perceptions on tourism impact. After the review, this paper points out that there are two insufficiencies which are mainly about the content and presentation of questionnaires. Firstly, the content of most questionnaires is neither complete nor precise which means those questionnaires couldn＇t reveal all aspects of tourism impacts. Such problems are caused by lack of thorough literature summerization. What＇s worse, there are no revision steps duiring the questinnaire design process so the problems couldn＇t be modified. Secondly, the presentation of questionnaires is not understandable. The residents are not specialists, so the presentation of questionnaires should be understandable, or the investigation could not reveal residents＇ real perceptions. According to the review, there are some obscurity problems. In order to improve the quality of residents＇ perception questionnaires, this paper creates a process of residents＇ perception questionnaire design.
出处
《旅游论坛》
CSSCI
2008年第4期143-146,共4页
Tourism Forum
关键词
调查问卷
居民感知调查
调查问卷设计
questionnaire
investigation of residents＇ perception
questionnaire design
