易逝性高科技产品收益管理定价策略被引量：11

Optimal pricing policy for high technology perishable commodity with revenue management

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摘要高科技产品作为一种典型的易逝性商品,其定价对于零售商的利润有着举足轻重的影响.基于收益管理思想,以获得最大期望利润为目标,考虑缺货时消费者的替代行为,建立了随机需求环境下基于多项 logit 顾客选择模型和服务水平的易逝性高科技产品收益管理定价策略模型.对建立的模型用单阶段算例进行了模拟分析,并讨论了不同顾客到达率、不同初始库存、产品对于消费者的不同影响度下的最优策略,得出了一系列比较有意义的性质和管理原则. The pricing of the high-tech products, which are the typical perishable ones, is a decisive effect on the profit of the retailers＇ After considering customer＇ s substitutable behavior under out of inventory, in order to gain maximum expected profit, the retailer＇ s pricing policy for two perishable commodities are discussed with stochastic demand based on multi-logit consumer choice model and service level with revenue management. The model which applies single stage are numerically analyzed. Optimal policy with different customer arriving rate, initial inventory and different effect degree to customer are discussed, and a series of characters and principles are drawn.

作者官振中史本山

机构地区西南交通大学经济管理学院

出处《管理科学学报》 CSSCI 北大核心 2008年第5期102-109,共8页 Journal of Management Sciences in China

基金国家自然科学基金资助项目(70302014 70472044)

关键词收益管理易逝性商品定价策略顾客选择模型高科技产品 revenue management perishable commodity pricing policy consumer choice model high technology product

分类号 F275 [经济管理—企业管理]

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参考文献16

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