摘要
本文从国内旅游景区门票价格制定影响因素实证研究结论出发,将定价影响因素与景区门票价格的相关系数予以标准化,并作为各因素决定门票价格的权重,同时从纵向对各因素进行科学的等级划分,进而构建出国内旅游景区门票的定价模型,并以南岳景区为例进行了实证,为我国旅游景区制定科学、合理的门票价格,提供了一种新的思路及其定价的实用模型。
The paper, starting from the conclusion of the empirical study about the influencing factors of fixing the admission fees in China＇s tourist attractions, tries to standardize the correlation coefficient between the influencing factors of price fixing and ticket price in tourist attractions, which becomes the weighing to decide the admission fees. Meanwhile, the paper classifies grade division in scientific way from vertical aspect （every factor is divided into four grades）, builds admission fee fixing model and makes a description using NanYue scenic spot as an example. This will provide a new way for the formulation of scientific and reasonable admission fees in China＇s tourist attractions.
出处
《旅游学刊》
CSSCI
北大核心
2008年第11期47-50,共4页
Tourism Tribune
关键词
景区门票
影响因素
定价模型
admission fee of tourist attractions
influencing factor
price-fixing model
