摘要
都市报作为现代人主流信息获取途径,一直存在较大市场空间和广告份额空间。京城的报业市场虽不比南方报业市场恶性竞争激烈。但面对纷争的报业市场格局北京报业市场也按捺不住,在《新京报》当年进入时引起过一时的"鲶鱼效应"骚动过后趋于平静的市场,我们今天用理性的模型分析,探究其成功经验和失败教训,为今后有志于进军各媒体领域的仁人志士提供模型参考。
City newspaper is a mainstream approach to the modernist. At all times ,there is a big market and advertisement quotient~ The newspaper market in Beijing maybe not so severity as that in south china . As the dispute in the newspaper market get more severity in china ,also include Beijing. At a time《xin jing bao 》enter the Beijing newspaper market as a catfish impact , then the market get equilibrium. Now we reasoningly analyse the model to get some successful experience and some lose lesson from it, in order to provide some reference to the fellow of the medium industry.
出处
《中国传媒大学学报（自然科学版）》
2008年第3期58-64,共7页
Journal of Communication University of China：Science and Technology
关键词
竞争策略
动态博弈
贝叶斯均衡
营销手段
competition strategy
dynamic Game
Bayesian poise
distribution artifice
