摘要
全球化时代营造的激烈竞争环境给城市发展带来了机遇和挑战。为了吸引更多的全球资本,越来越多的地方政府将城市营销作为城市竞争战略的重要手段,但是由于对城市营销理论的认识不清,导致我国城市营销战略的定位模糊,战略实施系统性不强,城市营销活动仍处于初级阶段。在对城市营销的起源以及相关理论研究的基础上,重点剖析我国城市营销在理论研究和实践中存在的问题,并提出实施城市营销的基本策略。
The fierce competitive environment generated by the era of globalization has brought opportunities and challenges to the development of cities. To attract more global capital, more and more cities employ the city marketing as an important measure of the city competitive strategies. But there are still a lot of misunderstandings towards the city marketing theory, which causes the unclear positioning of the City marketing strategy and the unsystematic performance of the strategy implementing system. Thus we can conclude that the practice of city marketing in our country is still in the beginning stage. Based on the origin of city marketing and the relevant theoretic researches, this thesis puts an emphasis on the problems existing in theoretic researches and local practices of the city marketing in our country. What＇s more, the essay also puts forward some basic strategies on how to implement the city marketing well.
出处
《经济问题》
CSSCI
北大核心
2008年第10期34-36,共3页
On Economic Problems
关键词
城市营销
地区营销
城市经营
策略
city marketing
region marketing
city operation
strategy
