摘要
从企业社会责任的一个方面——产品安全性能对消费者的影响入手,运用博弈论的基本思想,对供应链信息不对称条件下,制销联盟安全信号传递原理进行了研究。结果表明:g类制销联盟采取积极的安全信号传递策略,发出强度令b类制销联盟难以模仿的信号,市场会出现理想的分离均衡,使产品在安全责任上差异化,从而增强g类产品的竞争力。结论对供应链各成员的决策具有重要的指导意义。
From the perspective of the Corporate Social Responsibilities--the product safety, and its influence on the consumers, this paper applies the basic idea of game theory, investigates the principle of the signaling of manufacturer-retailer alliance under the supply chain＇s asymmetric safety information, then the results indicate： g manufacturer-retailer alliance adopt the positive safety signaling strategies, and they send out the signals which are not imitated by the b manufacturer-retailer alliance, the market will disasso-ciate in a balanced and satisfactory. This method can make product difference on safety responsibility, and reinforce competitiveness of g product. The conclusion will provide important decision guidances to each member of the supply chain.
出处
《中国管理科学》
CSSCI
2008年第5期84-89,共6页
Chinese Journal of Management Science
基金
教育部科学技术研究重点项目(105149)
教育部博士点基金资助项目(20060614023)
科技部科技基础性工作专项项目(2007FY140400)
关键词
制销供应链联盟
安全责任
消费者偏好
信号传递
博弈论
manufacturer-retailer supply chain alliance
safety responsibility
consumer＇ s preferences
sig-naling
game theory
