摘要
阐述了庙会是我国重要的传统民俗文化之一,也是珍贵的旅游资源。与一般的风景名胜景观相比,庙会有着不同的文化特质,具有时令的确定性,空间的结节性,主体的广泛性,内容的复合性和精神上的慰籍作用等特点。并且指出在开发庙会旅游产品时,艺术设计无论是作为一种创意思维还是一种包装方法都起着十分重要的作用。
Temple fair is part of Chinese traditional culture and a kind of precious tour resource. Compared with general scenic place, several cultural particularities of temple fair were discussed, which were timeliness, extensity, complexity in content, and possibility of comforting spirit. It was put forward that art design, whether as an original thought or as practical packaging measure, plays an important role in exploiting tour product of temple fair.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第11期213-214,227,共3页
Packaging Engineering
基金
广州大学人才引进资助科研项目(1001)
关键词
艺术设计
旅游产品
庙会文化
南海神庙
art design
tour product
temple fair culture
hieron of south sea
