摘要
通过对我国传媒业的竞争现状进行分析评估,认为目前形成强有力的核心竞争力的媒体尚属少见,因此开发其核心竞争力对我国新闻传媒发展具有现实意义;同时结合我国传媒业的实践,阐述新闻传媒核心竞争力的内涵和基本特点;探讨在传媒现有资源和能力中开发核心竞争力的具体方法。
By analyzing and evaluating current competitive situation of media industry in our country, this paper finds out that the number of media with powerful core competitiveness is rare. Therefore it is of realistic significance for the news media of our country to develop their core competitiveness. Meanwhile, in connection with the practice of our country＇s media industry, this paper expounds the connotation and essential feature of the core competitiveness of news media and discusses the method to develop the core competitiveness on the basis of current resources and abilities of the media.
出处
《天津职业院校联合学报》
2008年第5期135-138,共4页
Journal of Tianjin Vocational Institutes
关键词
新闻传媒
核心竞争力
竞争
news media
core competitiveness
competition
