制造企业服务功能演变与实现路径研究被引量：22

Evolution and implement path of manufacturing enterprise service functions

导出

摘要在全球经济正在从产品经济向服务经济过渡的过程中,制造企业的服务功能也日益增强,从而使企业充分发挥专业技术优势,在服务中更好地发现客户需求,获得客户忠诚度,形成差异化竞争优势。制造企业所提供的服务功能经历了从传统的产品制造为核心转向以发展客户关系为基础的演变,服务在企业业务中的比重逐渐增加。同时,制造企业的服务功能不仅来源于企业内部,还可以来源于与制造企业有着紧密分工与协作关系的网络伙伴,共同构造为客户服务的平台,实现制造企业的价值创新。 In the process of the global economy transition from products to service economy, the service function of manufacturing enterprises is increasing, thus enabling enterprises to bring professional and technical advantages into play fully, identifying customer needs better in the service, acquiring customer loyalty, and forming different competitive advantages. The service functions of manufacturing enterprises are evolved from traditional product as the core into customer relationship as the base and the service in proportion to enterprise business is increasing. At the same time, the service functions of manufacturing enterprises not only generate from the enterprises themselves, but also come from the network partners which have a close collaborative relationship with manufacturing enterprises. Both parties establish customer service platforms together and achieve the value innovation of manufacturing enterprises.

作者程巧莲田也壮

机构地区哈尔滨工业大学管理学院

出处《科研管理》 CSSCI 北大核心 2008年第6期59-64,73,共7页 Science Research Management

基金国家自然科学基金重大项目(70433003) 2005.01-2008.12

关键词制造企业产品客户服务功能 manufacturing enterprises product customer service function

分类号 F271 [经济管理—企业管理]

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参考文献18

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