摘要
品牌哲学是品牌学科体系中的一门基础理论学科。首先从社会发展、品牌科学发展、相关先行学科、品牌学理论基础等多维视角,系统阐释品牌哲学创立、创生的必要性和现实性,然后对品牌哲学的概念、研究对象、学科性质及研究范围进行初步界定,最后分别从品牌和哲学的基本问题出发,着重探讨品牌哲学的研究框架和学科体系构成问题,旨在推动品牌哲学的建构和发展。
Brand philosophy is a foundational theory discipline of brand discipline systems. On the basis of society development, brand science development, relevant advanced discipline and brand science theory. The paper analyzes systematically necessity and reality of appearance of brand philosophy. Then researches initially on object, content, discipline character and fringe of brand philosophy. Finally,it explores emphatically research framework and discipline system construction of brand philosophy separately by the basic problem of brand and philosophy, in order to promote construction and development of brand philosophy.
出处
《科技进步与对策》
CSSCI
北大核心
2008年第11期165-171,共7页
Science & Technology Progress and Policy
基金
国家社会科学基金资助项目(05CJY005)
关键词
品牌
品牌哲学
研究框架
学科体系
Brand
Brand Sciences
Brand Philosophy
Research Framework
Discipline System
