摘要
利用视觉元素对报纸信息进行包装,体现了当今报纸以传播信息为终极目标的市场意识。从优化报纸新闻资讯信息和自身形象信息这2个方面着手分析,说明了对报纸信息进行视觉包装的战略作用,并结合个例总结出报纸基本视觉元素的应用原则和规律。
The use of visual elements on the packaging of newspaper information reflects the market awareness of contemporary newspapers whose ultimate goal is to disseminate information. The strategic role of packaging of the visual information in newspaper was explained through analysis of the optimization of news information and self image. The application principles of the basic visual elements were summarized with cases study.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第1期191-193,共3页
Packaging Engineering
关键词
报纸
视觉包装
信息传达
newspaper
visual packaging
information dissemination
