摘要
本文从消费者行为的视角,研究了地震感知风险对房地产市场消费者行为产生的影响及其机制。实证结果表明,地震感知风险对房地产市场消费者的感知质量和感知价值具有负向影响;地震感知风险越高,消费者越可能感觉为现有商品房付出了过高的价格;地震感知风险通过感知价格间接引起后悔感,这种后悔感对感知价值具有负向影响;地震感知风险通过感知价值间接负向影响房地产消费者的再购与推荐意向。文章最后讨论了研究结果,并为灾后房地产市场的发展提供了建议。
This paper develops a framework of the impact of earthquake perceived risk on consumer behavior in the real estate market. Our empirical results show that the perceived risk of earthquake has a negative impact on consumers'perceived quality and perceived value; the higher the perceived risk of earthquake is, the more likely consumers perceive a high price that was paid for their existing houses; the perceived risk of earthquake has an indirectly negative impact on the feeling of regret through perceived price, and the feeling of regret has a negative impact on perceived value; and the perceived risk of earthquake has an indirectly negative impact on consumers'repetitive purchase and recommendation intention in the real estate market. Finally, this paper discusses the findings and implications, and provides suggestions to real estate market.
出处
《管理评论》
CSSCI
2008年第12期45-49,共5页
Management Review
基金
国家自然科学基金项目(70841012)
