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论B2B电子市场的模式、价值诉求与战略途径 被引量：9

A Review of Business Modes,Value Propositions and Strategy Approaches of B2B E-marketplace
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摘要 2007年阿里巴巴B2B业务的上市价值,证明了B2B电子商务平台所蕴含的模式力量.对B2B电子市场模式的演进历史、价值诉求、结构分类等做一个回顾与评述;并从一个独立企业角度出发,指出各类B2B电子市场发展当前面临的问题和可能战略途径. It testified the market value of B2B E-marketplace that Alibaba＇s B2B business went to the stock market in 2007. It systemically reviewed and commented on the research about evolution, value propositions and structure classification of B2B E-marketplace. Then, from the perspective of an independent service-provider, it analyzed the development problems and possible strategy approaches that B2B E-marketplaces faced now.
作者 陆雄文 楼天阳 阎俊
机构地区 复旦大学中国市场营销研究中心 浙江工商大学工商管理学院
出处 《研究与发展管理》 CSSCI 北大核心 2008年第6期23-29,共7页 R&D Management
基金 教育部优秀青年教师资助项目 上海市“曙光计划”项目
关键词 B2B 电子市场 跨组织系统 模式 B2B E-marketplace IOS business mode
分类号 F062.5 [经济管理—政治经济学]
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参考文献33

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同被引文献79

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研究与发展管理
2008年 第6期

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