摘要
全球经济一体化下的竞争，实质上是跨国公司之间的竞争，是技术、品牌、人才的竞争。近年来，我国出口企业频频遭到跨国公司知识产权的牵制，大大削弱了企业的竞争力，甚至被迫从某些市场退出。可以说，战略性的知识产权管理已经成为跨国公司制胜的法宝。因此，研究跨国公司知识产权战略，有助于改变我国目前的被动局面，为制定我国的知识产权战略提供借鉴。
In essence, the competition among transnational corporations is the competition of technology, brand and talent because of economic giobalization. In recent years, China＇ s export enterprises have been frequently hampered by transnational intellectual property rights, and the competitiveness of enterprises has been greatly weakened, even some of the enterprises are forced to withdraw from the market. It can be said that the strategic intellectual property rights management has already become a magic weapon for transnational corporations. Therefore, the study of transnational intellectual property rights strategy will be constructive to change the passive situation and provide reference for the development of China＇s intellectual property strategy.
出处
《税务与经济》
CSSCI
北大核心
2009年第1期54-59,共6页
Taxation and Economy
关键词
跨国公司
知识产权战略
知识产权制度
transnational corporation
intellectual property rights strategy
intellectual property rights system
