摘要
将潜意识理论引入礼品包装设计消费心理研究,通过对包装设计的显性和隐性信息的分析,提出包装的隐性信息对消费者潜意识需要的4种诉求层面,将消费者潜在的需要转变为现实的需要,触发其购买动机,最终变为购买行为。
Theory of subconscious action was introduced into study of consumption psychology in gift packaging design. By analyzing explicit and tacit information of packaging design, four factors of mental appeal to consumption subconscious psychology were expressed by tacit information in packaging design. The voice of tacit information in packaging design inspires customers＇ potential demands, which results in real consumptions.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第2期176-178,共3页
Packaging Engineering
关键词
包装设计
心理诉求
潜意识
消费心理
packaging design
mental appeal
subconscious
consumption psychology
