摘要
随着消费水平的不断提高和市场竞争的加剧,消费者的品牌意识不断增强,越来越多的人开始注重并选择品牌。因此,商贸流通企业要发展,要提高竞争力,必须重视自身品牌的建设,并让有条件的企业开发自有品牌。商贸流通企业创建品牌要考虑到行业自身的特点,将重点放在公司品牌的建设上,提供良好的购物环境,并不断创新,注重各种关系的建立和维护,加强信息技术的投入和管理,完善品牌识别的规划与管理工作。
With the improvement of consumption level and the worsening market competition, the consumer＇s consciousness of brand is getting strengthening, and more and more consumers are beginning to pay more attention to brand. So, to achieve a sustainable development and improve theirs own competitiveness, the commercial enterprises should pay more attention to brand building and the development of initiative brand. While building their brand, the enterprises should take such countermeasures as improving environment of consumption, continuously making innovation, establishing and maintaining relationships, and strengthening investment and management of IT, and so on.
出处
《中国流通经济》
CSSCI
北大核心
2009年第2期39-42,共4页
China Business and Market
关键词
商贸流通企业
品牌
定位
commercial enterprises
brand positioning
