摘要
以服饰橱窗构成要素对橱窗受众关注度的影响为研究对象,通过网上问卷调查结合两因素混合设计的方差分析,分别检验了橱窗模特、背景颜色、品牌标识等构成要素对受众关注度的影响,以及专业人士和非专业人士的看法是否存在差异,最后通过实地考察对结论进行验证,研究结果表明:橱窗构成要素对橱窗受众关注度有重要影响。
The influence of model, background color and brand mark on customer attention is studied according to on-line research together with analysis of variance of two-factor fixed design, and the idea of professional people and unprofessional people is also tested to see if there is difference. In addition, the conclusion is varified by on-the-spot investigation afterward. The result shows that the shop window composition has an significant influence on customer attention.
出处
《纺织科技进展》
CAS
2009年第1期97-99,共3页
Progress in Textile Science & Technology
关键词
视觉营销
橱窗构成
受众关注度
两因素混合设计的方差分析
visual merchandising
fashion shop window composition
customer attention
analysis of variance of two-factor fixed design
