摘要
构建了农村居民耐用消费品购买策略的理论模型。在"消费者每一时期都面临‘持币等待’或者‘立即购买’决策"的假设条件下,通过模型分析出影响农村居民家庭是否购买耐用消费品的主要因素,总结出影响农村居民消费决策的变化因素,为政府了解农民需求,厂家设计更符合农村市场的产品以及制定出更符合农民消费习惯的营销策略提供分析方法。
The theoretical strategy model of purchasing durable consumer goods for rural residents was established under the hypothesis condition of ＂holding coins to wait for＂ or ＂immediate purchase＂. The model can analyze change factors of affecting the consumer policy by analyzing main factors of purchasing durable consumer goods for rural residents, their consumer needs and habits, and help factories make the rational selling strategy of suitable products made by factories.
出处
《贵州农业科学》
CAS
北大核心
2009年第2期145-147,共3页
Guizhou Agricultural Sciences
关键词
农村居民
耐用消费品
效用
购买策略
rural resident
durable consumer goods
utility
purchase strategy
