摘要
移动商务即将成为商业活动和社会活动的中坚力量,研究哪些因素将驱动移动商务的发展至关重要。文章综述了有关移动商务驱动因素的研究方法,并将其归为四类,即基于理性行为理论(TRA)、计划行为理论(TPB)和技术接受模型(TAM),以及基于感知图、基于灰色系统理论、基于消费者满意度模型。评述了各种方法的不足,并对未来移动商务驱动因素的研究方法进行展望。
Since mobile commerce will soon be a dominant force in business and society, there is a significant meaning to research on which factor can accelerate the progress of m-commerce. In this paper, relative papers have been reviewed and classified into four categories according to the ways of research ： based on theory of reasoned action （TRA）, theory of planned behavior （TPB） and theory of reasoned action model （TAM） ; based on customer satisfaction model; based on perceptual map; and based on grey system theory. Then, some proposals have been made for the future research.
出处
《北京邮电大学学报（社会科学版）》
2008年第5期6-11,共6页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
关键词
移动商务
灰色系统理论
理性行为理论
计划行为理论
技术接受模型
mobile commerce
grey system theory
theory of reasoned action
theory of planned behavior
theory of reasoned action model
