摘要
探析市场化媒体对医院带来冲击与影响的原因,指出媒体是一柄双刃剑,医院可以借助它宣传,打出自己的品牌,同时又要避免陷入媒体可能会带来的困境,提出媒体应对的策略,即:要有主动占领的战略、拨乱反正的勇气、宽厚为怀的大气、细致解释的耐心和技巧、还要有内强管理的底气,只有切实加强思想政治教育工作,大力弘扬先进,努力践行科学发展观,才能使医院在市场经济的竞争中立于不败之地。
In this article, the reason that media impact on the hospital in market was discussed, and it was pointed out that media should be potential for good or evil, which could not only help the hospital to propagate itself and build a brand, but also lead the hospital into plight. Therefore, the measures of media reply were put forward, including the tactic of active occupation, the courage to set things to rights, gracious and generous mind, the patience and skill of particular explanation, as well as the vigor to strengthen management. That the hospital would remain invincible in market economic competition was none but to enhance the ideological and political education, greatly encourage the advance, and assiduously carry out the scientific concept of development.
