摘要
通过对煤炭企业绿色营销动因和意义的研究,面对市场的绿色挑战,煤炭企业必须树立起绿色营销理念,实施绿色营销,实现满足企业利益、消费者需要和环境利益的统一,在环保时代求得企业持续生存和发展。
Based on the research of motivation and significance of green marketing in coal enterprises, coal enterprises must establish the concept of green marketing and implemen it. So it can survival and development in environmental protection times.
出处
《陕西煤炭》
2009年第1期16-18,共3页
Shaanxi Coal
关键词
绿色营销
外部因素
内部因素
意义
green marketing
external facto
internal facto
significance
