摘要
组织承诺是员工经过较长时间的体验而缓慢形成的、较为稳定的一种态度或行为倾向。内部营销将员工视作企业的内部顾客,以员工满意为核心,通过营造各种体验来刺激企业员工反馈形成一定程度的组织承诺。两者关系及调节因素尚缺乏研究,文章以员工交换意识为中介,对此进行探讨,研究结果显示内部营销体验对持不同交换意识的员工会产生不同的组织承诺类型。
Organizational commitment is an attitude or behavioral intention shaped tardily via long term experiences of the employee. Internal marketing regards the employee as the internal customer, focuses on their satisfaction, and expects to acquire employee＇s organizational commitment by creating various internal marketing experiences. The relationship between them and the mediators has not yet received enough attention. Taking employee＇s exchange ideology as mediator, the internal marketing experiences can generate different types of organization commitment of the employee.
出处
《商业经济与管理》
CSSCI
北大核心
2009年第3期82-89,共8页
Journal of Business Economics
关键词
内部营销
组织承诺
交换意识
internal marketing
organizational commitment
exchange ideology
