摘要
作者在广州市某区的疾病预防控制中心了解到,尽管国内和国外水痘减毒活疫苗的质量十分接近,但是用户还是以选购进口产品为多。对此,作者用多目标决策分析的方法分别对疫苗质量和购买因素做了分析,指出国产疫苗在市场营销策略方面可能存在的问题。
There is a fact that the people rather to choose import varicella vaccine than the homemade varicella vaccine in a Guangzhou Disease Control and Prevention Center. So, authors analyzed the difference of the quality and purchasing factors between different kinds of varicella vaccine with muhi-objective decision-making analysis. In addition, authors pointed out some problems of homemade varicella vaccine that exists in marketing strategy.
出处
《医学信息》
2009年第4期455-458,共4页
Journal of Medical Information
关键词
水痘疫苗
多目标决策
市场营销
varicella vaccine
multi-objective decision
marketing
