期刊文献+

煤炭市场营销课程讲授方法的改进

On Lecturing Improvement in "Coal Marketing"
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摘要 讨论了煤炭市场营销课程讲授的改革路径、方法改进和相关具体问题的处理技巧.改革路径重在引入仿真与模拟训练、专题讨论和项目训练法;方法改进重在教师引导和学生参与;具体问题上要处理好预备知识、课时分配、科研支撑和实践环节. This article discusses the "coal marketing" course teaching in lecturing reform paths, lecturing method improvement and the handling skills in specific issues related to course teaching. With regard to the paths, it mainly aims at the introduction of simulation and simulation training, seminars, program training ; regarding the method improvement, it mainly aims at teach- er guide improving and student participation ;as for the handling skills, it mainly aims at the better solution to the preparatory knowledge, class time distribution, research support, and student practices.
作者 吕朝晖
出处 《河南工程学院学报(自然科学版)》 2009年第1期75-77,共3页 Journal of Henan University of Engineering:Natural Science Edition
关键词 煤炭行业 市场营销 课程讲授 coal industry marketing course teaching
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