摘要
基于钻石理论剖析了会展业竞争力的22个影响因素,并运用专家咨询法量化了这些因素的影响权重,提出了一套评价城市会展业竞争力的指标体系,然后运用这些指标对北京、广州、上海进行了实证研究,提出了提升城市会展业竞争力的对策。
Thanks to the good foundation, MICE industry develops very fast and plays a very important role in promoting related industries in Shanghai . But there are still shortcomings to make shanghai a center city of international MICE industry. This article analyses the factors affecting the competitiveness of shanghai MICE industry using Diamond system theory and quantifies these factors＇ weight by Delphi Method, then evaluates Beijing ,Guangzhou and Shanghai according to these indicators. Finally it puts forward the countermeasures to enhance the competitiveness of Shanghai MICE industry.
出处
《旅游论坛》
CSSCI
2009年第1期114-119,共6页
Tourism Forum
基金
上海市社会科学基金资助项目(2008BCK003)
关键词
会展业
竞争力
评价
对策
MICE industry
competitiveness
evaluation
countermeasures
