摘要
随着经济全球化的进一步深入,企业面临的市场竞争愈加激烈。要想在激烈的竞争环境下求得长期的生存和发展,企业必须实施品牌战略。品牌战略的实施分为创牌、拓牌和护牌三阶段,只有针对各阶段的特点制定适宜的策略并且循序渐进地推进才能使企业的品牌战略取得成功。
With the further deepening of economic glohalization, enterprises are facing increasingly fierce market competition. In order to achieve long-term survival and development, eorporate brand strategy must be implemented. The implementation of brand strategy can be derided into three stages： brand, expanding brand and nursing brand. Appropriate strategies and step-by-step manner are helpful to promote the hrand strategy in business.
出处
《鄂州大学学报》
2008年第6期30-32,共3页
Journal of Ezhou University
关键词
企业
品牌
战略
实施
corporate
brand
strategy
implementation
