摘要
以往文献针对特定心理或行为变量,如满意度、参与游憩活动等变量,研究民族文化对这些变量影响的强弱程度,而忽视对目的地形象因子感知结构的影响。文章通过日本+韩国、日本、韩国、欧美地区等四个游客样本,检验民族文化对目的地形象因子感知结构差异的影响。结果发现,目的地形象因子存在明显的结构性差异,在因子数目、因子载荷、因子问项构成、形象因子对满意度和未来行为意向的影响等方面,都有不同的表现。最后,对于杭州特性因子,开展差异性营销。
This paper, adopting the tourist nationality as the proxy variable of national culture,examines the effects of national culture on the dimensional structure differences of TDI factors through four samples composed respectively by Japan and Korea, Japan, Korea, and western countries. The result shows that there are distinct structural differences of TDI factors between the four sarnples. Specifically, among four samples the TDI factor numbers, TDI factor eigenvalues, TDI factor composition of items, and the influences of TDI factors on tourist satisfaction and behavioral intentions all are quite different. And there may be the need of adopting the formative variable analysis technology because the psychometric characteristic of TDI construct. Finally, managerial implications are discussed in order to improve the marketing work of the city of Hangzhou.
出处
《经济地理》
CSSCI
北大核心
2009年第3期510-515,共6页
Economic Geography
关键词
民族文化
国籍
目的地形象
游客满意度
未来行为意图
national culture
nationality
tourist destination image
tourist satisfaction
behavioral intention
