摘要
两千多年前,中国的纺织品大量出口至欧洲,其中丝绸成为古罗马人狂热追求的对象,价格曾上扬至每磅约12两黄金的天价。于是,欧洲国家将中国这个遥远的国度称之为"Seres"(希腊语言"丝)",而那条承载着纺织服装的贸易通道也成了名垂千古的"丝绸之路"。
With the advent of the post-quota era, the intense competition at low costs has driven lots of textile and clothes enterprises into a 'Red Sea' of trouble; they have to struggle to survive. The gradual abolishment of quotas has also enabled an escalating increment of trade barriers of the EU, the U.S. and other countries to China. These days when globalization is sweeping every corner of the world, in what ways Chinese clothes enterprises access to international markets has become an issue that needs to be resolved on an urgent basis. And many enterprises represented by Hong Dou Group have chosen to build factories overseas, thereby lowering costs and avoiding trade barriers. On the other hand, brand like JEFEN lift a 'China Wave' through brand promotion during international fashion weeks. In essence, neither the establishment of plants overseas nor the promotion of brands is advantageous over the other.
出处
《中国服饰》
2007年第5期12-13,158,共3页
China Fashion
