摘要
搜索引擎是中小企业的一种有效网络营销手段。目前比较吸引企业的搜索引擎营销模式主要有搜索引擎竞价排名、关键词广告、搜索引擎优化等。中小企业搜索引擎营销策略包括基于搜索引擎的网站优化策略、基于搜索引擎的网站推广策略、基于搜索引擎的广告投放策略、基于搜索引擎的信息收集策略,以及这些策略综合形成的组合。随着搜索引擎市场规模不断扩大并稳步发展,我国搜索引擎用户数量快速增长,用户对搜索引擎高度认可并广泛使用,搜索引擎营销的前景广阔。
Small and medium-sized enterprise carried out internet network marketing. Search engine is a powerful tool for internet network marketing. Currently more attractive business model of the major search engine marketing search engine has ranked the auction model, keywords advertising, search engine optimization and so on, various models have their own charac- teristics and application. Small and medium-sized search engine marketing strategy is simple, specific, including advertising, website optimizing, website promoting, information gathering and the formation of these strategies. Search engine market have been expanding and the steady development. China＇s rapid growth of the number of users, the users highly recognized and widely used search engine.
出处
《湖北经济学院学报》
2009年第2期91-96,共6页
Journal of Hubei University of Economics
关键词
中小企业
搜索引擎营销
模式
策略
small and medium-sized enterprise
search engine marketing
pattern
strategies
