5[1]Slovic,Paul.The Construction of Preferences[J].American Psychologist,1995(5).
6[2]Itamar Simonson.Determinanls of Customers Responses to Customized Offers:Conceptual Framework and Research Propositions[J].Journal of Marketing.2005(1).
7[3]Huber Payne,Puto.Sales Promotins and the Choice Contexl as Competing Influences on Consumer Decision Marketing[J].Joumal of Consumer Psychology,2000(9).
8[4]Dhar,Ravi.Consumer Preference for a No-Choice Option[J].Journal of Consumer Research,1997(9).
9[5]Health.Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages[J].Joumnal of Consumer Research,2002(3).
10[6]Kivetz,Itamar Simonson.Self Control For the Righteous:Towards a Theory of Luxury Pre-commitment[J].Joumal of Consumer Research,2002(9).