摘要
当今世界,市场、产品、技术、竞争者、各类法规乃至整个社会都在迅速变化,持续创新以及创新赖以成功的知识,已经成为可靠的竞争优势的重要源泉,而管理创新则是企业其它创新的基础和成功的源泉。通过对特许经营组织特性的分析,认为管理模式创新是特许经营组织核心竞争优势的源泉。
As advanced industrial economics have entered a new epoch, the payoff to management innovation has been amplified, because it is a kind of special knowledge innovation and base of the other innovations. The article concludes that management innovation is a source of core and sustained competitive advantage through the franchising analysis.
出处
《科学管理研究》
CSSCI
北大核心
2009年第2期21-23,38,共4页
Scientific Management Research
关键词
管理创新
特许经营组织
核心竞争优势
Management Innovation
Franchising Organization
Core competitive advantage
