摘要
数字报业的实现路径很多,概括起来可以分为内容融合和渠道融合。本文对数字报业的内容融合和渠道融合进行了分析和阐述。
Generally speaking, the ways to bring out the digital strategy can be divided two kinds： the content integration and channel integration, which are the key points the paper will analyze.
出处
《新闻界》
CSSCI
北大核心
2009年第2期14-16,共3页
Journalism and Mass Communication
关键词
媒介融合
数字报业
内容融合
渠道融合
media integration digital newspaper industry content integration channel integration
