摘要
描述了移动搜索的概念,详细分析移动搜索的业务特点、业务分类和业务模型,初步定义移动搜索的基本功能。从运营商的角度对业务的盈利模式以及运营商与价值链各方的合作模式进行了探讨。
As a new emerging service, the mobile searching is attracting more and more attentions. This paper firstly introduces the concept of the mobile searching, and afterwards makes in-depth analysis of its service features, service types, service models as well as its basic functions. Finally, from the operators＇ perspective,we discuss its profit and cooperation modes between telecom operators and all of the parties on the value chain.
出处
《信息通信技术》
2009年第2期5-10,共6页
Information and communications Technologies
关键词
移动搜索
搜索引擎
站内搜索
站外搜索
本地搜索
Mobile search
search engine
on-portal search
off-portal search
Local Search
