摘要
社会财富结构变化的现实要求中小股份制商业银行必须走一条具有特色的零售银行发展道路,而财富管理业务是打造这一特色的重要途径。为此,中小股份制商业银行必须加强财富管理业务的战略规划,提升产品和服务的创新能力,打造一支高素质的财富管理人才队伍,提升客户的忠诚度和满意度。
The structure transformation of individual＇ wealth needs the China＇ s shareholding commercial bank must go a road with self＇s character, wealth management business is the important way to mold up the character. So the China＇ s shareholding commercial bank must strongthen the wealth management business strategy planning,lift the bank＇ s innovation ability of product and service, cultivate one wealth management manager team with high competenee,improve the customer loyalty and satisfation.
出处
《财经问题研究》
CSSCI
北大核心
2009年第5期63-67,共5页
Research On Financial and Economic Issues
关键词
商业银行
财富管理
战略选择
commercial banks
wealth management
the strategic choice
