摘要
以"全兴老酒"外包装设计案例的整体设计过程为范例,探索具有中国传统文化特征的材料——竹,在白酒这一具有独特品质、较高文化内涵的特殊商品外包装设计中的运用。
Bamboo is a material full of Chinese traditional culture characteristics, and liquor is a special commodity of special character and cultural connotation. The application of bamboo in external packaging design of liquor was discussed with the example of the external packaging design of Quanxing liquor.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第5期146-147,179,共3页
Packaging Engineering
关键词
竹
文化
传统材料
酒包装设计
bamboo
culture
traditional material
liquor
packaging design
