摘要
通过对当代社会经济发展的需求,社会意识形态的变化、价值观、审美的变化进行分析,认识到更加感性的审美观念,更加理想的价值取向成为直接左右着商品的经济效益的主流。通过举例论证了包装设计的外延在视觉、人文、环保意识各方面的发展,揭示了商家与设计者对于包装的设计观念的改变,使包装设计成为一种更加多元化、全方位的服务性工作的重要性。
The change of social economy developmant demand, of social ideology, and of values and esthetic were analyzed. It was put forward that more perceptual esthetic idea and more ideal value orientation becomes the director of mainstream of commodity economic efficiency. The extension of packaging design was demonstrated in the aspects of vision, humanities, and environmental protection. The change of packaging design idea of designer and businessman will make packaging design become more diversified and om- ni-directional ministrant work.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第5期204-206,共3页
Packaging Engineering
关键词
感性
理性
审美观念
外延
perception
rationality
esthetic idea
extension
