摘要
信阳人对休闲体育的认知度较低,在项目选择、消遣方式、参与动机、消费结构和消费水平等方面呈现出明显的个性化、多样化、情感化和层次化特征。信阳的休闲体育发展应依托其丰富的自然资源优势,强力打造具有当地特色的产品与品牌。
The Xinyang people are low to the leisure sports cognition, in the project choice, whiles away the time aspects and so on way, participation motive, consumption pattern and consumption level presents the obvious personalization, the diversification,the sentiment influence and the hierarchical characteristic. Xinyang＇s leisure sports development should rely on its natural superiority and the natural resource, force making has the local characteristic product and the brand.
出处
《信阳农业高等专科学校学报》
2009年第2期149-150,共2页
Journal of Xinyang Agricultural College
关键词
信阳
休闲体育
消费特征
Xinyang
leisure sports
expense characteristic
