摘要
文章主要立足于客户长期价值提升的思想,基于定性和定量结合的层次分析法建立电信企业的客户信用评价指标体系,重点分析了个人用户的信用评价指标体系的建立过程,最后给出了数据实证分析。
This paper mainly based on long-term value of customers to enhance the idea, based on the combination of qualitative and quantitative analytic hierarchy to set up telecommunications enterprises customer credit evaluation system focused on analyzing the individual user＇s credit evaluation index system set up process, and finally give the an empirical analysis of the data.
出处
《企业技术开发》
2009年第4期111-113,共3页
Technological Development of Enterprise
基金
南京邮电大学2007年度青蓝计划课题(NY207072)
关键词
信用评价指标
层次分析法
电信客户信用评价
credit evaluation indicators
AHP
telecommunications customer credit evaluation
