摘要
梅罗维茨提出的"媒介情境论"是针对现代大众传媒尤其是电子传媒的研究而形成的传媒理论,由于吸纳欧文.戈夫曼的戏剧表演理论而使得该媒介理论对播音主持这样强调独特个体表演性质的大众传播行为具有特殊重要的价值。就媒介情境论进行深层解析,认为媒介参与传播情境的制造,与播音主持传播具有内在契合点,并进一步在理论上探讨了播音主持传播对媒介情境的控制和利用,为现代播音主持行为提出有意义的理论延伸和实践指导。
Joshua Neyrowita＇ s ＂Media Context Theories＂ is a mass communication theory derived from the modern mass media, especially from the electronic media. Because of the absorption of Irving goffman＇ s drama theory, it is of great and special value to anchoring that stresses the unique individual performing behaviors. Through the deep analysis of medial context theory, it is thought that there is the internal consistency between the media＇s participation in the creation of communication context and the anchoring process. At last, the paper further discusses the control and application of anchoring communication to the media context theoretically, and offered some theoretical extension and practical guidance to modem anchoring behaviors.
出处
《西安石油大学学报（社会科学版）》
2009年第2期107-112,共6页
Journal of Xi’an Shiyou University:Social Science Edition
基金
课题"人即信息--播音主持传播者的媒介化现象研究"(项目编号:05NW13)阶段性研究成果
关键词
梅罗维茨
媒介情境论
播音主持传播
Joshua Meyrowitz
media context theory
anchoring communication
