摘要
通过对万科地产公司的介绍,从品牌资产的定位、品牌资产的传播、品牌资产的扩张和延伸等方面就万科地产的品牌资产管理进行了论述,以期能为其他致力于品牌资产管理的房地产企业指明方向。
Through the introduction of Wanke real estate company, the thesis discusses Wanke real estate brand assets management from the aspects of the location, propagation, expansion and extension of the brand assets, in order to show clearly direction for the real estate enterprises devoted to the brand assets management.
出处
《山西建筑》
2009年第17期219-220,共2页
Shanxi Architecture
关键词
房地产企业
品牌资产
定位
传播
扩张
管理
real estate enterprise, brand assets, location, propagation, expansion, management
