摘要
大众媒体与公共政策之间一直存在着紧密的关系,并在现代政治沟通中发挥着重要的作用。社会问题要成为政策问题,往往会借助于大众媒体的创新扩散。大众媒体承载着政策创新的信息扩散,从而给政策议题管理提供信息支持;它又是政策创新信息搜寻的主要渠道,以此来提高公共决策的科学化水平。在公共政策创新扩散过程中,大众媒体还是一种重要的学习系统,促进了政策知识的更新。大众媒体通过影响公众舆论,提供决策信息,从而在公共政策创新过程中,既发挥了决策的民主化功能,又提高了决策的科学化水平。
There has been a close relationship between public policy and mass media. Mass media plays a significant role in modem political communication. The diffusion of policy innovation researches the process of policy from different points of view, and the main object of study is diffusion process and speed. Targeted the diffusion of policy innovation, this article analyses the effect of the mass media upon the diffusion of policy innovation, and demonstrates the impact that mass media makes on the diffusion of policy innovation, from five aspects ： the object of diffusion, the emergence of innovation, searching system, the choice of environment, the system of supervision and study. Mass media carries the information diffusion of the policy innovation, provides information support for the management of policy topic for discussion. Mass media is the main channel of the new information searching of the policy innovation, and enhances the scientific level of public decision-making. In the process of the diffusion of policy innovation, mass media is a significant study system, and promotes the update of the policy knowledge. In the process of the policy innovation, mass media not only performs a function of democratization of decision-making, but also improves the scientific level of decision-making.
出处
《徐州师范大学学报（哲学社会科学版）》
北大核心
2009年第3期140-145,共6页
Journal of Xuzhou Normal University(Philosophy and Social Sciences Edition)
关键词
大众媒体
公共政策
创新
扩散
mass media
public policy
innovation
diffusion
