摘要
采用文献资料法、逻辑分析法等,分析了中国的网络体育广告目前具有覆盖率低、效果评估困难等缺陷,并提出为了加快我国网络体育广告的发展,应重点加强网络技术研究,强化对网络体育广告的舆论宣传,寻求适合中国国情的调研方法与评估标准,提高消费者的满意度,从而进一步扩大网络体育广告的影响。
Online sports advertising possesses many advantages： direct interaction, measurability, high efficiency and low cost, etc. Adopting the methods of documentary investigation and logic analysis, this article analyses the current limitations of online sports advertising in China, and puts forward the solutions, such as focusing on the research of network technology, stressing propaganda, setting a set of evaluation standard and improving customer satisfaction.
出处
《安徽体育科技》
2009年第3期14-16,共3页
Journal of Anhui Sports Science
关键词
互联网媒介
网络体育广告
优势
局限
对策
Intemet Online sport advertising advantage limitation solution
