摘要
通过问卷调查和个别访谈的方法就泰安市居民对东岳庙会的感知和态度进行了研究。结果表明,居民对庙会在社会文化、经济方面的正面影响感知强烈,但满意度并不高,节事在城市旅游和社会发展方面的作用还没有充分体现出来。传统节事应该在挖掘传统文化与地方特色的基础上,在举办方式、居民参与形式、营销宣传等方面进行改革和创新,以提高节事的举办质量和居民的满意度。
This article explores the residents＇ perceptions on the traditional temple fairs in Tai＇ an City through questionnaires and individual interviews. The results show that the residents of Tai＇ an city have a strong positive effect on the so- cial and economic perceptions, but a low satisfaction, and the role of urban tourism and the social development of Dongyue temple fair has not yet fully reflected. On the basis of exerting traditional cultures and local characteristics, traditional festivals should reform and innovate in organization ways, residents＇ participation ways, marketing propaganda so as to enhance the quality and the satisfaction of residents.
出处
《城市问题》
CSSCI
北大核心
2009年第6期60-65,共6页
Urban Problems
基金
山东省社会科学规划重点研究项目(07BJGZ37)
泰山学院人文社会科学项目(Y07-1-03)
关键词
居民感知
传统节事
泰安市
东岳庙会
residents＇ perceptions
traditional festivals
Tai＇ an City
Dongyue temple fair
