摘要
以统揽全局的视野,在对国际、国内新闻宣传及信息传播进行理论分析与经验总结的基础上,结合残奥会特点和中国国情,提炼出10个方向的具有实践操作价值的策略:人才、媒体、明星、细节、励志、现场、互动、渠道、时机、危机策略,这些策略结合起来综合运用,有助于使东道主中国残奥代表团的形象赢得人心,取得良好的传播效果。
This paper sums up the ten image promotion strategies in the Paralympics to report sports talents and stars, handle media, report sporting details, encouraging stories and emergencies, arouse high spirit, record interaction, widen channels, seize opportunities and form sense of hardship. All work is done on the basis of communication studies, news reporting skills at home and broad as well as our country＇s unique condition. The Chinese delegation has won brownie points thanks to these strategies.
出处
《江苏海洋大学学报（人文社会科学版）》
2009年第2期98-101,共4页
Journal of Jiangsu Ocean University（Humanities & Social Sciences Edition）
基金
中国残疾人联合会体育科研课题(200829)
关键词
残奥会
形象展示
宣传
传播策略
Paralympic Games
image promotion
publicity
communication strategies
