摘要
通过对成长期的企业形象VI个案设计,探讨本土企业面对激烈的全球化竞争,必须找到最佳的导入时机,整合优势资源,创立自主形象品牌和中国的CI文化典范探讨能及的可能性。
Visual identity design of long-term corporation image design was introduced. It was put forward that facing to fierce global competition, local enterprises must find the best time to import and integrate advantageous resources for the establishment and development of own brands, establish new brand strategy to create self-image brand and model of Chinese CI culture.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第7期158-160,共3页
Packaging Engineering
关键词
VI设计
企业形象
品牌定位
整合
VI design
corporation image
brand positioning
integration
