摘要
采用实证分析与规范分析相结合、比较分析和逻辑分析相结合以及文献资料等研究方法,对我国职业足球俱乐部存在的问题进行剖析,指出足球俱乐部在运营过程中存在产权不明晰、内部运营和管理不善、经营方式落后以及公司治理不完善等,正是造成我国职业足球俱乐部运营困境的主要原因。
With different approaches such as positive and normative analysis, comparative and logical analysis, it studied China＇s professional football clubs existing problems from theoretical perspective. It is found what lead to these problems are that there is no clear property, incomplete internal operations and poor management, imperfect corporate governance and so on.
出处
《山东体育科技》
2009年第2期50-51,共2页
Shandong Sports Science & Technology
关键词
足球俱乐部
产权
运行机制
经营管理
football club
property
operation mechnism
marketing management
