摘要
旅游纪念品是旅游业的一个重要组成部分,是提高旅游购物收入的最有效环节,是旅游业中最具潜力的新的增长点。当前,我国旅游纪念品开发还存在着知识产权保护滞后,缺乏专业的旅游商品研发机构,旅游经营秩序混乱等问题。旅游纪念品开发,要制定发展规划,勇于创新,提高旅游纪念品的设计水平,以市场为导向,充分考虑消费者的需求,争创品牌,提升旅游纪念品的市场竞争力,开发出更多的具有民族特色的、高质量的、吸引游客眼球的旅游纪念品。
Tourism souvenir,an important component of tourism,is the most effective link and the most potential growth point in tourism purchase income.Currently,there exist the problems such as backward intellectual property protection,lack of professional research institution on tourism products,and disordered tourism business in Chinese souvenir development.Hence,we should make the developmental plan,increase designing standard of tourism souvenir,consider consumers＇ requirement oriented by the market,create brand to increase market competitiveness of tourism souvenir,and develop attractive tourism souvenir with high quality and national characteristics.
出处
《商业经济》
2009年第14期96-98,共3页
Business & Economy
关键词
旅游纪念品
旅游业
纪念品开发
tourism souvenir
tourism
souvenir development
