摘要
森林旅游产品评价理论,作为森林旅游产品开发理论的重要组成部分,其研究对于减少森林公园旅游产品开发的盲目性、提高成功开发的概率具有重要意义。论文针对这一问题进行分析,建立森林公园旅游产品开发的适宜性综合评价模型。首先利用经济学、旅游学理论分析了森林公园旅游产品开发的影响因素,构建森林公园旅游产品开发适宜性的评价指标体系,利用层次分析法(AHP)得到了各层次指标的权重,明确终极指标的得分原则。在此基础上建立森林公园旅游产品开发适宜性的综合评价模型。评价指标体系由4个层次构成,B层次包括产品竞争力、市场需求水平、开发效益、产品开发能力和外部关联性5个指标。C,D层次由26个因子构成。最后应用该模型对福州国家森林公园开发登山旅游产品的适宜性进行评价,得出该产品适宜开发的程度非常高,这一评价结果与该产品的运行结果是一致的,验证了评价模型的合理性。
The forest tourism product evaluation theory, which is an essential part in the tourism product development theory, provides crucial knowledge to reduce the blindness and increase the success probability of developing forest tourism products. The paper deeply analyzed the problem and built a synthetic evaluating model. First, the paper analyzed the factors of affecting forest park tourism products by means of economic and tourism theory, built indexes system of evaluating the suitability of forest park tourism products, obtained the weight of every index by using Analyses of Hierarchical Process （AHP）, and elucidated the score principle of final hierarchy indexes. Based on these analyses, a synthetic model of evaluating suitability of forest park tourism product was established. The indexes system was composed of four hierarchies. B hierarchy included product＇s competitiveness, market demand level, developing performance, product developing capability and external relationship. C, D hierarchy included twenty-six factors. In the end, the paper had evaluated the suitability of what the Fuzhou forest park would develop a climbing mountain tourism product. The evaluating outcome showed that the climbing mountain tourism product would be very suitable to develop in Fuzhou forest park, and the outcome was consistent with the actual outcome, which validated the rationality of the evaluation model.
出处
《林业科学》
EI
CAS
CSCD
北大核心
2009年第7期111-118,共8页
Scientia Silvae Sinicae
关键词
森林公园
旅游产品开发
旅游产品评价
评价模型
forest park
tourism product development
tourism product evaluation
evaluation model
