摘要
伴随着全球化电子商务的快速发展,我国的零售业正面临着巨大的机遇和挑战,国外先进零售业进入国内市场,在给国内零售业带来巨大冲击的同时,也带来了先进的零售业电子商务模式。本文通过借鉴国外先进零售业的经验,分析了我国零售业电子商务发展存在的问题,并针对这些问题提出了相应建议。
With the rapid development of global e - commerce, China＇ s retail industry is facing great opportunities and challenges. Advanced into the domestic retail market make the enormous impact of the domestic retail. At the same time, it also brings an advanced model of retail e - commerce. In this paper, drawing on the experience of advanced retail, Analysis of China＇ s retail e - commerce problems and to make a few suggestions on these issues.
出处
《兰州商学院学报》
2009年第4期86-89,共4页
Journal of Lanzhou Commercial College
关键词
零售业
沃尔玛
电子商务
对策
retail trade
Wal - Mart
electronic Commerce
messures
