摘要
湖南是炎帝故里,也是炎帝开创农耕文化、医药文化、市场文化、工业文化的发源地。通过历史资料考证和田野考察,揭示湖南炎帝文化旅游资源的分布规律,实行内涵物化、外延整合、丰富产品和深度营销的策略,对开发湖南炎帝文化旅游资源,发展湖南旅游经济有着积极意义。
Hunan province is the native place of Emperor Yah. He initiated this place as the cradle of agricultural culture, medical culture, marketing culture and industrial culture. Revealing the directional distribution and exploitation of cultural tourism resource Emperor Yan＇s period in Hunan, and implementing the strategies as materializing the connotation, integrating the neighboring regions, enriching products and deepening marketing on the base of textual research of historical data and investigation of field are positively significant to exploit the Emperor Yah cultural tourism resources in Hunan and promote the development of tourism economy in Hunan.
出处
《湘南学院学报》
2009年第4期1-4,共4页
Journal of Xiangnan University
基金
湖南省教育厅资助项目(06C808)
关键词
炎帝文化旅游资源
空间分布
开发利用
湖南省
the Emperor Yan cultural tourism resource
spatial distribution
develop and utilize
Hunan province
